GM Takes A Jab At Bikes and Be Careful Riding In Africa
I read about a couple of interesting things that happened this week, that I would like to comment about.
The first is GM’s anti-bike ad that’s been floating around:
This ad has been getting a bunch of criticism from the bike community, and for good reason. It shows a negative position towards what most of us know as a healthy, clean, earth friendly, and fun mode of transportation. We feel this cynical campaign that GM has taken towards cycling, is a petty and irresponsible way to sell cars to college students. We also like that Giant Bikes fired back with their own campaign.
Personally, I think it’s just a horribly executed campaign that looks like they pulled their strategy right out of the 1950s or 60s. You’ve probably seen that old type of ignorant consumer advertising, where they show how your lame life would be magically better if you buy their awesome product. What the hell was GM thinking? Do they really feel college students are THAT stupid to think that guys wouldn’t have a chance with girls, unless they owned a big ol’ GM truck. Really? And is a guy, embarrassed to be on a bike, the best way to articulate that? Also, does GM think the poser, urban flair – with the distressed font and torn paper edge – is going to make their all-American brand more ‘hip’ with the college demographic?
Quite honestly, if this campaign didn’t get so much flak from the bike community, it probably would have just been overlooked as just another annoying retail car ad. Also, if GM wants to sell more cars and help the economy, they should just design and build better cars. There would be no need to ‘trick’ college kids into buying them.
In comparison to GM’s negative spin on a something positive, another American automotive brand – Dodge/Chrysler – has done a fantastic job of putting a positive spin on something negative. A great example is their Imported From Detroit campaign. Heck, I wanted to move to Detroit and drive a Dodge after seeing that ad.
On a different note, check out this crazy video of a bike collision in Africa. “Mountain Biker, Evan van der Spuy of Team Jeep South Africa got taken out by a RED HARTEBEES at the Time Freight Express MTB race at Albert Falls Dam.”