Suburban Assault

B-Cycle – The Future of Bike Sharing

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Another seminar that I was able to catch when I was at this year’s SXSW Interactive Conference was “Plan B: Can an Ad Guy Bring Bike Sharing to America?“. Alex Bogusky, ad guru from Crispin Porter + Bogusky discussed how his agency has joined forces with Humana and Trek bikes to bring bike sharing to America through a project they are calling B-Cycle.

Bike sharing isn’t a new concept. They’ve been doing it in Paris for at least two years. What makes B-Cycle so different is the challenge of bringing it to a country so dependent on oil and automobiles. Convincing this country to buy into the philosophy of healthy, cheap and clean transportation is a huge task, but if anybody can do it, CP&B can. They’re the ones that put MINI on the US map, gave you the TRUTH about smoking and puts the Burger King, KING into your living room just about every night.

The basic idea of how B-Cycle works is simple. You find a B-Cycle station, located near most metropolitan transit stops, swipe your credit card and away you go. When you’re finished, simply return the bike into any B-station and walk away. To take it further, B-Cycle is also set up to track and record your commute so that it can be captured onto your personal B-Cycle page.

The B-Cycle bikes are simple commuter bikes that never require maintenance. You never have to worry about keeping it lubricated or air in the tires. I wish I could say the same about my bikes.

When Alex was discussing the concept of B-Cycle at SXSW, he made a few points about how it would benefit your city. Not only would it cut down on traffic congestion and pollution, but it could also be a great source of additional income. Money charged from rental would be used to pay for the system’s infrastructure, but the bikes could also be used as a new media for distributing local advertising – sort of like a bunch of moving billboards. Each bike would have limited real estate for ad placement that would be cheaper and more effective than traditional, stale, outdoor advertising. The city can channel that revenue right back into their budget. It’s a win-win for everybody.

I would love to see B-Cycle in the DFW Metroplex. Unfortunately, looking at the B-Cycle site, there doesn’t seem to be much interest.

If you want B-Cycle in your city, you can click here to log your interest.

Written by dickdavid

July 16, 2009 at 8:00 am

Posted in General Cycling

2 Responses

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  1. […] We first heard about B-Cycle when we caught a SXSW seminar with Alex Bogusky on March 2009. Back then it was just an idea well on it’s way to becoming reality. Well, just over a year later, I’m seeing all sorts of reports and blog posts about them launching in Denver, Colorado on Earth Day. […]

  2. […] was quite a while ago, when I first heard about bike sharing. My first thought was, that’ll never come to north Texas – it just […]

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