Cooper Bikes USA – Open For Business
I’ve written a few times about Cooper Bikes. Click here to read about when I first heard about them, here when they launched in the UK two years ago, here when they started shipping to the US a year ago, and here about their US pricing.
Here’s the story behind these bikes: Cooper Bikes was founded by Michael Cooper, son of John Cooper the racing and automotive legend, who’s vision is behind all the MINI Cooper cars today. They mastered four wheels, and now they’re tackling two. The Cooper family has strived to create a very simple, elegant, and classic line of bicycles that are comprised of top quality English components such as Brook Saddles, Reynolds tubing, and Sturmey Archer hubs. Every bicycle that they design has ties back to Cooper racing excellence. While these bikes are crafted in such a way to deliver complete comfort and riding satisfaction, they are nothing short of chic and stylish. Cooper Bikes are designed for that leisure ride down to the park or your daily commute to work.
Being a MINI Cooper driver and enthusiast as well, I can attest that the John Cooper Works editions of those cars are highly regarded, premium upgrades. They truly have made a name for themselves in the automotive industry. What impresses me about their story is that, even with all these automotive accomplishments, they chose to build bicycles. Really nice bicycles. If you go the the Cooper Bikes blog, you can read through a bunch of great write ups and reviews about their bikes.
Now, after their launch in the UK two years ago, they’re trying to build a following in the United States. Going up against so many other great and established bike brands, they’ve got their work cut out for them. You should expect to see them pop up more and more over the next few months. If you happen to see one in your local bike shop, you should ask to take it for a test spin.
Personally, these bikes have become the Holy Grail of my bike wish list. Although slightly higher in price range, I appreciate the value in the quality and design that’s built into these bikes.
Plus, there is something about this brand that really appeals to me. Perhaps it’s their brand heritage. Perhaps it’s their reputation for high quality and craftsmanship. Perhaps it’s because I’m such a fan of MINI. Perhaps I just have a soft spot for the new guy – the underdog. Perhaps it’s because their bikes are so limited in availability and rare to find on the road.
Maybe it’s ALL of these reasons. If you want to buy one, order here.