Suburban Assault

Cycling is on the rise in north Texas and more people are captivated by active transportation. Dallas, Fort Worth and the surrounding areas are becoming transformed by cyclists wanting to ride more.

As a leaders, educators and advocates, local bike organization, BikeDFW, strives to keep up with the momentum and remain a valuable partner to all local bicycle advocacy groups. Because of this, we have decided to update our look.

Being a board member of BikeDFW, and a graphic designer, I was given the challenge of redesigning our logo. My goal was to update the look and create a mark that could appeal to a broad audience of local cyclists.

There were several design options explored, and this solution was voted as the final selection. The idea behind this mark was to graphically articulate ‘bike’ while assertively communicating ‘DFW’. I added a single star to the ‘D’ as a nod to the Lone Star State – making the mark a simple, yet powerful symbol for cycling in the north Texas area. To add another layer, I added a sprocket ring to encompass the mark which transformed it into our new identity.

We will use this logo for collateral, marketing materials and swag.

Recently, BikeDFW launched this new logo. Our only hope is that it gets well recognized and becomes the new symbol of bicycle advocacy and education in the DFW area.